Samsung has dominated the global TV market for 15 consecutive years, holding the #1 position and establishing a massive, loyal user base. This impressive market share makes Samsung smart TVs a vital platform for content creators and businesses seeking to expand their digital presence.
Developing a Samsung TV app presents several challenges, including technical complexity, high development costs, and ongoing maintenance requirements. These obstacles often prevent content creators from reaching Samsung’s vast audience. With Castr’s OTT solution, you can build your Samsung TV app without the technical hassle, reducing both time and resources needed for development.
This guide will walk you through the complete process of developing a Samsung TV app using Castr’s OTT solution. We’ll cover everything from understanding the platform to launching your app, helping you tap into Samsung’s extensive user base with minimal technical expertise.
What Is a Samsung TV App?
A Samsung TV app is a software application specifically designed to run on Samsung smart TV operating systems, providing users with additional functionality and content beyond traditional television programming. Samsung launched the Samsung TV App Store in 2010 to offer users high-quality local content tailored to different countries and regions.
The platform enhances viewing experiences by focusing on regional preferences in categories like sports, movies, and cooking. This initiative was part of Samsung’s broader strategy to maintain its leadership in the global TV market, which it has successfully held since 2006. The ecosystem involves key stakeholders, including Samsung Electronics as the developer and promoter, along with millions of Samsung smart TV users worldwide.
In 2015, Samsung introduced Samsung TV Plus, a free streaming service now available on over 60 million devices across 12 countries. This expansion further solidified Samsung’s position as a leading platform for content distribution and app development, creating more opportunities for developers and content creators to reach audiences through Samsung devices.
Why Do You Need a Samsung TV App?
Expanding your digital presence to include a Samsung TV app opens up tremendous opportunities for reaching new audiences and enhancing user engagement. Samsung’s dominant position in the smart TV market makes it an essential platform for content creators and businesses looking to maximize their reach.
• Massive Market Reach: Samsung holds the #1 global TV market share for 15 consecutive years, representing 35% of all smart TVs worldwide. This market dominance surpasses competitors like Roku, Android TV, and Fire TV. Your app on Samsung TVs instantly gains access to the largest smart TV user base in the world, significantly expanding your potential audience.
• Established and Growing Platform: The Samsung TV App Store launched in 2010, demonstrating longevity and stability in the market. This proven platform for app developers continues to evolve with Samsung’s commitment to innovation, including MICRO LED technology and Smart TV OS improvements. Your investment in a Samsung TV app benefits from this established ecosystem with ongoing support and enhancements.
• Extensive User Base: Samsung TV Plus serves over 60 million Smart TVs in 12 countries, offering a huge potential audience for your app. This free, pre-installed service makes app discovery and user acquisition easier compared to other platforms. Users already familiar with Samsung’s interface can find and engage with your content more readily.
• Regional Content Opportunities: Samsung TV users prefer localized content tailored to regional tastes, creating opportunities to target niche markets effectively. This preference allows you to develop specialized content strategies that resonate with specific audiences. Your app can leverage these regional preferences to build stronger connections with users.
• Ecosystem Integration: Samsung’s smart TV platform integrates with their broader ecosystem including SmartThings and Samsung Pay. This integration creates potential for cross-platform app functionality and additional monetization opportunities. Your app can leverage these connections to provide a more seamless experience across multiple Samsung devices.
What is the Castr OTT Solution?
Castr OTT is a comprehensive white-label solution that enables you to launch your own streaming platform with branded apps across multiple devices, including Samsung TVs. This solution eliminates the technical complexities typically associated with app development and maintenance, making it accessible even to those without coding experience.
With Castr OTT, you can create a professional Samsung TV app that reflects your brand identity while leveraging our robust infrastructure. The platform supports various content types and monetization models, allowing you to customize your streaming service according to your business needs. Our solution handles the technical aspects of development, distribution, and updates, letting you focus on creating compelling content for Samsung TV users.
Why Choose the Castr OTT Solution for Samsung TV App Development
Castr OTT Solution stands out as the ideal choice for Samsung TV app development, offering a streamlined approach that removes technical barriers while maintaining professional quality. Our platform combines powerful features with user-friendly implementation, making it accessible to businesses of all sizes.
Multi-Platform Support
Castr OTT provides seamless compatibility across web browsers, iOS, Android, Android TV, Apple TV, Roku, and Samsung TVs. This cross-platform functionality ensures your content reaches audiences regardless of their preferred device. Users can start watching on their phone and continue on their Samsung smart TV without interruption, creating a cohesive viewing experience that builds brand loyalty and increases engagement across your entire digital ecosystem.
Customizable Branding
Our solution allows you to fully customize your Samsung TV app to match your brand identity. You can incorporate your logo, color scheme, and unique design elements throughout the user interface. This consistent branding strengthens recognition and trust with your audience. The customization options extend to content organization, allowing you to create categories and featured sections that highlight your best content and improve user navigation.
Flexible Monetization
Castr OTT supports multiple revenue models, including monthly or yearly subscriptions, pay-per-view access, ad-based monetization, or combinations of different approaches. With over 30 pre-integrated payment gateway,s including PayPal and Stripe, you can easily implement the payment methods that work best for your audience. Our platform also provides in-depth sales reporting and analytics to help you optimize your monetization strategy based on real user data.
How to Develop a Samsung TV App with Castr White Label OTT Solution
Creating a Samsung TV app with Castr’s White Label OTT Solution eliminates the complexity typically associated with app development. Our streamlined process requires no coding knowledge and significantly reduces development time. Here are the key steps to develop your Samsung TV app with Castr.
Subscribe to Your OTT Plan
Select from our four pricing models designed to accommodate different business needs and budgets. Each plan includes varying levels of features and support to develop your Samsung TV app. Review our OTT Pricing to explore options and select the plan that best aligns with your content strategy and audience size.
Share Your Content with Us
We’ll gather your specific requirements, including content type (VOD/Live) and genre such as boxing, education, or entertainment. Our team helps determine the most suitable payment gateway based on your location and business model. We provide a comprehensive platform demo so you can visualize the final product. Once you confirm and complete payment, we immediately begin the setup process.
Let Our Developer Develop the App
Your OTT platform launches in two phases for maximum efficiency. The web version becomes available within 48 hours, allowing you to start building your audience immediately. iOS/Android and TV apps, including your Samsung TV app, typically take up to one month due to app store review processes. We recommend preparing your developer accounts in advance to minimize potential delays.
Launch Your App in the App Store
Once development is complete, we guide you through the submission process for the Samsung TV App Store. Our team ensures your app meets all of Samsung’s technical requirements and guidelines for approval. We handle the submission details while keeping you informed throughout the review process, addressing any feedback from Samsung to ensure successful publication.
Get Support from the Castr Developer Team
Our dedicated support team remains available throughout your journey with Castr OTT. We provide technical assistance, troubleshooting, and guidance on optimizing your Samsung TV app performance. Our developers continuously update your app to maintain compatibility with Samsung’s latest OS versions and feature enhancements, ensuring your app remains current and functional.
Conclusion
Developing a Samsung TV app represents a significant opportunity to reach millions of viewers worldwide. With Samsung holding the top position in the global TV market for 15 years and their smart TVs accounting for 35% of the worldwide market, the platform offers unparalleled reach for content creators and businesses. The growing trend toward smart TV usage for streaming makes this an ideal time to establish your presence on Samsung devices.
Castr’s OTT Solution provides the perfect white-label platform to create your Samsung TV app without technical complexity. Our solution handles the entire development process while giving you complete brand control. With features like multi-platform support, flexible monetization options, and comprehensive analytics, Castr White Label OTT Solution delivers everything needed for a successful streaming service. Our latency-free streaming technology ensures viewers enjoy buffer-free content, enhancing user satisfaction and retention.
Try Castr today and transform your content into a professional Samsung TV app that reaches millions of potential viewers. Our team is ready to guide you through each step of the process, from initial setup to launch and beyond.
