White label OTT
Launch your own streaming service on a white label OTT platform.
Castr builds the branded apps, hosts the video, and runs the checkout, so your white label streaming service reaches web, mobile, and TV screens without an app team on payroll.
Built for media businesses, broadcasters, sports rights holders, and content owners launching direct-to-consumer services.
Trusted across professional media, enterprise, and public organizations
Business outcomes
The workflow should create value, not more operational risk.
01Launch in days, not a development cycle
The branded web app is typically ready within 48 hours of setup, and Castr handles native app development and store publishing, so your team stays on content instead of code.
02Keep the brand and the audience
The service runs on your own domain with your logo, colors, and fonts, and nobody else's branding in front of viewers. Subscriber accounts, emails, and sales data stay inside your operation.
03Earn from the first viewer
Sell subscriptions and one-time access, run ads against free content, and take payments through a gateway matched to your market, all inside one branded experience.
Capabilities that matter
What the white label OTT solution includes.
The Events plan is the published route to a branded web service. Native mobile and TV applications are scoped separately with the video team.
Apps on nine platforms
Web browsers, iOS, Android, and white label streaming TV apps for Android TV, Apple TV, Roku, Fire TV, Samsung TizenOS, and LG webOS. Native apps are separately scoped add-ons.
Content CMS
Organize live channels and on-demand titles into one catalog, group episodes into series and seasons, and plan releases on a programming calendar.
Live and on-demand together
Broadcast live events over multi-CDN delivery while white label video hosting carries the library behind the catalog, on the same account.
SVOD, TVOD, and ad-supported models
Sell subscriptions, one-time purchases, and ad-supported access from the same catalog, in any combination.
30+ payment gateways
Connect a pre-integrated gateway, including PayPal and Stripe, so viewers pay with the methods common in your market.
Subscriber operations built in
Transactional and promotional email, a customer support ticketing system, sales reporting, video analytics, and webhooks come with the platform.
Need the complete matrix? See capability availability and plan tiers in one place.
Compare plans and capabilities →Plans, apps, and scope
Know exactly what is included, and what is scoped separately.
The branded web service ships on the Events plan. Native mobile and connected-TV apps are separately scoped add-ons, not part of the published Events price.
Included with the Events plan
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Branded web app
The branded web service where viewers sign up, subscribe, and watch.
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SVOD and TVOD
Subscription billing and one-time purchases for the same catalog.
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30+ pre-integrated payment gateways
Connect a supported gateway for your audience and region.
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Content management system
Organize the catalog into series, seasons, and episodes, and plan releases on a programming calendar.
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Sales reporting and video analytics
Review revenue and viewing performance inside the platform.
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Subscriber emailing and support ticketing
Transactional and promotional email plus a customer ticketing system are included.
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OTT commission
A 5% commission applies to sales made through the OTT service.
The standard paywall is a separate product with its own 9% commission.
Separately scoped native apps
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iOS and Android apps
Native mobile applications for your branded service.
Separately scoped add-on.
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Apple TV, Android TV, Roku, Fire TV
Connected-TV applications that put a white label TV streaming service on the major streaming devices.
Separately scoped add-on.
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Samsung (TizenOS) and LG (WebOS)
Smart-TV applications for Samsung and LG devices.
Separately scoped add-on.
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Live plan requirement
Native app projects run on top of a live streaming plan of Premium or higher for bandwidth and storage.
The sales team scopes and prices native app projects before the work starts, so you know the full cost of the lineup you want before committing.
Compare Events and native-app scopeThe launch, step by step
Who does what between signing and going live.
An OTT white label launch is a service engagement rather than a software install, so it helps to know how the work splits before you commit.
Castr's side of the work
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Requirements and gateway match
The team gathers your content type and genre, then matches a payment gateway to your location before setup starts.
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A demo before you commit
You review a working demo of the platform, and setup begins only after you confirm the project.
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App development and publishing
Castr builds the apps and manages store submission, including walking you through any business verification Apple or Google requires.
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Support for your viewers
Castr can handle streaming-related support for your end customers.
Viewer support is a paid add-on service.
Your side of the work
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Brand assets
The app name, logo, colors, and fonts that make the service yours.
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Store accounts
Access to your Google Play and App Store accounts, ready before the project starts so store review does not stall the launch.
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Payment gateway keys
API keys for the gateway chosen for your market.
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Launch content
The catalog itself, plus the demo content app stores require for review.
The web app is typically ready within 48 hours of setup. Native mobile and TV apps typically take 30 to 90 days, mostly due to app store review. Castr does not guarantee a launch date.
Read the OTT setup guideSeen enough to test it? Start a 7-day trial with no credit card, or talk through your exact setup first.
Customer workflows
See how video teams put the platform to work.
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Read the storyFitness · FressiTV
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Since 2020, FressiTV has used Castr to run its live class schedule and workout library as one experience, whether a member joins a class, picks a recording, or casts a session to the TV.
Read the storyOperator fit
Built for content owners who want a service, not a software project.
The strongest fit is a team with a content library or live rights and an audience ready to pay for them. You bring the content, the brand assets, and the app store developer accounts. Castr builds, publishes, and maintains the apps.
Review your workflow with CastrStrong qualification signals
- Live channels and VOD catalogs
- Web, mobile, and connected TV apps
- SVOD, TVOD, and ad-supported models
- Content and subscriber operations
Switching to Castr
Switch OTT providers without taking your service dark.
You do not have to cut over blind. Run Castr in parallel with your current provider while you test, and let our video team confirm the fit before anything switches.
Run in parallel
Your current platform keeps serving viewers while Castr sets up the branded web app and shows you a working demo built around your content and payment flow.
Map the workflow
Our OTT team reviews your catalog, monetization model, payment gateway, and app lineup, then confirms what the Events plan covers and what needs separate scoping.
Cut over with support
Point your domain at the new web service when you are ready, publish the native apps as store reviews clear, and keep 24/7 human support on hand through your first billing cycles.
Build the complete workflow
Connect this capability to the rest of your operation.
Video monetization
Compare pay-per-view, subscription, and ad models.
Explore
Pay-per-view
Sell tickets to single live events before a full service.
Explore
24/7 playout
Program a linear channel to run inside the service.
Explore
Video hosting
The VOD library behind the catalog.
Explore
Plans and app scope
See what Events includes and which apps are scoped separately.
Explore
Castr OTT vs Uscreen
Compare plan pricing against per-subscriber platform fees.
Explore
Questions before you choose
Evaluate the workflow with confidence.
Feature and plan availability changes by tier. Use the full matrix for comparison, or let our team validate a complex setup.
What is a white label OTT platform?
A white label OTT platform is a ready-built streaming service that a provider operates under your brand: your name, your domain, your apps, and none of the provider's logos in front of viewers. Castr OTT is a white label OTT solution of this kind. You supply the content and the brand, and Castr supplies the applications, video delivery, checkout, and subscriber tooling.
Which devices can the apps cover?
Nine platforms: web browsers, iOS, Android, Android TV, Apple TV, Roku, Fire TV, Samsung TizenOS, and LG webOS. Each white label streaming app carries your branding and gives viewers the same catalog and account on every screen.
How much does a white label OTT platform cost?
The branded web service is part of the published Events plan, and native mobile and TV apps are scoped separately with the sales team. There is no per-subscriber platform fee, and a 5% commission applies to OTT sales. Starting your own streaming service on Castr means one plan price plus, if you want native apps, a scoped app project.
Which monetization models does the service support?
Subscriptions (SVOD) billed monthly or yearly, one-time payments (TVOD) for specific events or titles, and ad-based monetization for free content, combined however your catalog needs. Pay-per-view for individual live events can run on the same account through the paywall.
Can the apps run ads?
Yes. Free content can be monetized with ad placements, and in-stream advertising from your own VAST tag is available on Standard plans and higher, so white label OTT advertising stays under your control rather than an ad network's.
How do subscribers pay?
Through one of 30+ pre-integrated payment gateways, including PayPal and Stripe. That is broader than the standard Castr paywall, which processes card payments, and it is why setup starts by matching a gateway to your location.
Can the service include both live and on-demand video?
Yes, in one catalog. Live events stream through multi-CDN delivery, and recordings and uploads sit in the on-demand library beside them, so one service does the work of a white label live streaming service and a white label VOD platform at once.
How is the content protected?
Studio DRM with Widevine, FairPlay, and PlayReady is available as an add-on, and the live streaming plans underneath the service add password protection on every tier, with domain restriction and country-level controls on Premium and higher.
How long does it take to launch?
The branded web app is typically ready within 48 hours once setup begins. Native iOS, Android, and TV apps typically take 30 to 90 days, mostly because of app store review, which is why Castr recommends having your developer accounts ready before the project starts.
Who builds and publishes the apps?
Castr manages app development and store publishing end to end. You provide the app name and logo, store listing content, payment gateway API keys, and access to your Google Play and App Store accounts. Apple or Google occasionally require business verification directly from you, and Castr guides you through it.
Can we migrate from another OTT provider?
Yes. Migration starts with a consultation on your catalog, subscriber base, and monetization model, and your current service keeps running while the Castr apps are built and reviewed. Content moves across before anything switches.
How should we compare white label streaming providers?
Start with the pricing model, because per-subscriber fees compound as you grow, while Castr charges a plan price plus a 5% OTT commission. Then check device coverage, whether email and support ticketing are included or cost extra, and whether the apps publish under your own developer accounts so the store listings belong to you.
Is a white label video streaming service different from Castr's regular streaming plans?
The live streaming and hosting plans give you a branded player to embed on a site you build and run. The OTT product goes further: it is the site and the apps, with viewer accounts, checkout, and a managed catalog, all operated under your brand.
Can Castr help us validate our current workflow?
Yes. Castr’s video team will walk through your current setup, from sources and destinations to audience scale, security, and monetization, and confirm the fit before you migrate.
Move from evaluation to a launched service
Map Castr to the workflow your team runs today.
Walk through your catalog, the screens you want covered, the monetization model, and the payment gateway for your market with an OTT specialist, and leave with a scoped plan.