It wasn’t that long ago that Instagram finally integrated live elements to their platform. But since then, the social site has garnered more attention than ever. The number of influencers on Instagram, whether in the beauty, health, or makeup industry, has significantly risen.
Instagram had already been populated before they added the livestream feature. Now, it’s become another tool for influencers to get more attention. So what goes into learning how to live stream Instagram? What are the things you need to learn to build and engage an audience?
For a complete step-by-step guide of how to livestream on Instagram from Castr, check out this article.
How to Livestream on Instagram with Castr: The Basics
Starting to livestream on Instagram is quite easy. First, you have to create a profile either with an email or through your Facebook login. Then go to the camera icon on the top left and select the Live option.
But what if you want to stream from your desktop so you can use mixers and encoders? Great news – Instagram has made this much easier than it used to be! The platform now supports direct streaming from professional tools like Castr, but there’s a catch: you’ll need to switch to a Professional Account first.
Why You Need a Professional Account (And Why It’s Worth It)
Converting to a Professional Account is pretty straightforward, but it’s also a game-changer for serious streamers. You just head to your Instagram settings, find the account type options, and make the switch. The process involves agreeing to some new terms and conditions, but once you’ve got that sorted, you unlock a whole new world of streaming possibilities.
The biggest advantage? Instagram will provide you with a stream URL and key that you can plug directly into Castr. No more hunting for workarounds or third-party solutions that might break down when you need them most! Professional accounts also give you access to better analytics, which means you can actually track how your live streams are performing and adjust your strategy accordingly.
The Streaming Process
Once you’ve got your Professional Account set up, going live through Castr becomes incredibly simple.
- Create a new live video on Instagram
- Add your title and select your audience
- Copy the stream URL and Key into Castr
When you paste those credentials into Castr, you’re essentially creating a direct pipeline from your professional setup to Instagram’s servers. This means better quality, more reliable connections, and the ability to use all your favorite streaming tools – multiple cameras, professional audio equipment, screen sharing, overlays, the works.
Maximizing your Instagram Profile
One of the advantages of Facebook owning this social platform is that they make it easy to share stories on your timeline. If you have a big batch of followers on your page or group, gain a foothold by adding your streams to your Facebook profile.
Instagram streaming is a little different from other platforms. Shorter streams that are around 15 to 20 minutes in length are preferred—it’s not like gaming or creative live content where you play over several hours.
A lot of Instagram users prefer short-and-sweet content. So it would be best if you put all your effort into planning the video stream. Build the hype by tweeting out or posting your story. Once you go live, keep your viewers on the line by engaging them by replying to their comments.
You can also limit the number of users who can watch your story. It’s an excellent tool for blocking people who are toxic or are trolling your comment section. Inviting your most loyal viewers is another way to improve your relationships with them.
Conclusion
Now that you’ve had a firmer grasp of how to livestream on Instagram, make sure to research tips for yourself. There are many ways to keep enhancing your reach on the social platform. Why not promote a lengthier Castr stream to your story with livestreaming and simulcasting features, so you bring more attention to your other live videos?
The landscape of Instagram streaming has evolved dramatically, and having the right tools makes all the difference. With Castr and Instagram’s native streaming support, you’re no longer limited by the constraints of mobile-only broadcasting. You can create professional, engaging content that truly stands out.
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