LinkedIn is the world’s largest professional networking platform, with over 1 billion members globally. The platform connects professionals across 200 countries. Of these, 50.6% are aged 25-34. These users represent diverse industries, including technology, finance, education, and business services.
LinkedIn Live streaming has revolutionized how professionals connect and share content on the platform. Through live video capabilities, businesses and individuals can reach decision-makers directly, as 4 out of 5 LinkedIn members drive business decisions. The platform enables real-time engagement through live events and broadcasts, creating meaningful connections with a professional audience.
A stream key and stream URL form the technical foundation of LinkedIn live streaming. These components act as unique identifiers that connect your streaming software to LinkedIn’s platform. The stream key serves as a private code, while the stream URL defines the destination for your broadcast.
To start a live stream on LinkedIn, users need to meet specific access criteria, including having at least 150 followers or connections. The platform requires adherence to professional community policies and the use of approved streaming tools to maintain quality standards.
This guide will help you obtain your LinkedIn stream key and URL and launch professional live video content that resonates with your target audience.
What Is LinkedIn Stream Key and URL?
A LinkedIn stream key and stream URL are essential components for broadcasting live video content. The stream URL acts as the destination address where your video feed will be sent, while the stream key serves as a unique authentication code that ensures only authorized users can broadcast to your LinkedIn page.
These credentials form part of LinkedIn’s RTMP (Real-Time Messaging Protocol) setup, which is used for live streaming. When you create a LinkedIn Live Event, the platform generates these unique credentials approximately an hour before your scheduled broadcast.
The URL and stream key combination enables secure and stable connections between your chosen streaming software and LinkedIn’s platform, ensuring your content reaches your intended audience without unauthorized access.
How to Find the LinkedIn Stream Key and URL
Before proceeding, ensure you have met LinkedIn’s eligibility requirements and have been approved for LinkedIn Live.
- Apply for access to LinkedIn Live through your LinkedIn account (profile or LinkedIn page)
- Meet the minimum requirement of 150 followers.
- Choose a streaming tool like Castr.
- Create a LinkedIn Live event at https://www.linkedin.com/video/golive/now/
- Choose “Go live now” or “Schedule for later“.
- Give a “Title” for your live stream.
- Navigate to the Stream settings tab.
- Select your region from the Region dropdown list.
- Click Get URL. LinkedIn will provide you with the Stream Key and Stream URL.
- Copy both the RTMP URL and stream key
- Input these credentials into your chosen streaming software
- Check the stream health tab before going live
- Use the Go-live button when ready to broadcast
How to use a LinkedIn stream key and URL with Castr
Castr is a professional streaming software that supports multiple streams and high-quality video broadcasting. This platform seamlessly integrates with LinkedIn Live for professional streaming.
Follow these steps to set up your stream:
- Log in to your Castr account
- Create a new stream in your dashboard
- Select LinkedIn as your streaming destination
- Enter your LinkedIn stream URL and key
- Configure your stream settings
- Test your stream quality
- Click prepare to initialize
- Monitor the stream health tab
- Use the go-live button when ready
Conclusion
Setting up your LinkedIn stream key and URL opens new opportunities for professional live video content. The process requires careful attention to LinkedIn’s access criteria and technical requirements for successful broadcasting.
Following the steps outlined in this guide ensures a smooth setup process for your LinkedIn live event. Remember to always check your stream health tab and maintain compliance with professional community policies.
Live streaming on LinkedIn offers unique advantages for reaching a professional audience. The platform’s extensive reach and focused user base make it ideal for business communications and professional networking.
Consider using Castr as your dedicated source for LinkedIn streaming. Castr allows for streaming over 30+ platforms at once. Its user-friendly interface and robust features support high-quality broadcasts that align with LinkedIn’s professional standards. Start your journey with Castr and LinkedIn today and engage your professional network through compelling live content.
