How to Stream on Facebook: Understand the Rules and Benefits

It’s no secret that Facebook is coming after the live streaming crown for a while now. They’re one of the largest social platforms in the world, so it makes sense for them to take a shot.

In some cases, it can be more lucrative for streamers to switch over to the Facebook live service. Recently, a notable streamer under the name Disguised Toast, best known for his Hearthstone videos on YouTube, made the switch to Facebook. This also means with more large personalities come a new batch of streamers for Facebook and Facebook Live.

It’s not complicated to start a stream on Facebook. But there are community rules and guidelines that any streamer must follow to prevent your content from being taken down.

Facebook Livestream: The Heavy Crackdown on Risky Content

Facebook’s rules on streaming are very much the same as other live streaming platforms. No violence, no nudity on inappropriate family-friendly sites, and no threats or harassment. We also don’t tolerate impersonation or the illegal streaming of copyrighted content.

In light of recent controversies, they now use a 1 strike policy, which immediately bans anyone who violates Facebook’s most serious policies for set periods of time (for example, 30 days), starting on their first violation. If you remember the horrendous live stream of a mass shooting, then you understand why they are more extreme.

If your content is found to have anything that violates their rules, any reviewer watching it can take your stream down with no warning. If you use Castr to broadcast your stream on Facebook, our service cannot hold responsible as we only stream what you broadcast to us. So make sure you read the Facebook community rules when understanding the terms on how to stream on Castr.

Benefits of Facebook Streaming

But Facebook streaming wouldn’t be such an up-and-comer if it didn’t have its advantages. Their live tools are more expansive than other websites and here’s how you can benefit as a streamer:

Longer streams help bring your content to a larger audience

One of Facebook’s strongest features is its complex algorithm which determines which users would enjoy your content. Facebook used to limit each session to approximately 4 hours, but now they have no limits as long as you choose the continuous streaming option.

A well-produced livestream can turn into a permanent post

So imagine putting a lot of effort into your live content—so much that it might as well be a prerecorded video. Well, after you end a stream, the content will automatically turn into a permanent post on your feed that your viewers can like and share with other people.

You can pay for ad-space

On the chance that you want more exposure and have some cash to burn, then you can always turn to their advertising. Facebook’s robust ad targeting system works great for this aim as it looks for users who are interested in the content you produce.

Dedicated pages and groups

Additional social features like pages and groups are also another advantage that Facebook have over other platforms like Twitch. You can set up a fan page and invite specific viewers to your group. Both of these can help enhance your branding, which is important for an up-and-coming streamer.

So now that you know more about the streaming rules and benefits of streaming on Facebook, you can be more secure about your content in the future. Why not try going live right now with Facebook and Castr in tandem with your other social platforms?