It wasn’t that long ago that Instagram finally integrated live elements to their platform. But since then, the social site has garnered more attention than ever. The number of influencers on Instagram, whether in the beauty, health, or makeup industry, has significantly risen.
Instagram had already been populated before they added the livestream feature. Now, it’s become another tool for influencers to get more attention. So what goes into learning how to live stream Instagram? What are the things you need to learn to build and engage an audience?
For a complete step-by-step guide of how to livestream on Instagram from Castr, check out this article.
How to Livestream on Instagram with Castr: The Basics
Starting to livestream on Instagram is quite easy. First, you have to create a profile either with an email or through your Facebook login. Then go to the camera icon on the top left and select the Live option.
But what if you want to stream from your desktop so you can use mixers and encoders? Right now, your options are limited in that regard, and some solutions take a bit of technical know-how. We can start with the most basic solution.
But their support options are limited, so if you’re unable to stream immediately, the platform might be down.
For now, it’s unclear when Instagram provides RTMP entry points for encoders or simulcasting sites. Facebook only added live-streaming quite recently, and since they own Instagram, it’s very likely that we won’t see this feature anytime soon.
Maximizing your Instagram Profile
One of the advantages of Facebook owning this social platform is that they make it easy to share stories on your timeline. If you have a big batch of followers on your page or group, gain a foothold by adding your streams to your Facebook profile.
Instagram streaming is a little different from other platforms. Shorter streams that are around 15 to 20 minutes in length are preferred—it’s not like gaming or creative live content where you play over several hours.
A lot of Instagram users prefer short-and-sweet content. So it would be best if you put all your effort into planning the video stream. Build the hype by tweeting out or posting your story. Once you go live, keep your viewers on the line by engaging them by replying to their comments.
You can also limit the number of users who can watch your story. It’s an excellent tool for blocking people who are toxic or are trolling your comment section. Inviting your most loyal viewers is another way to improve your relationships with them.
Now that you’ve had a firmer grasp of how to livestream on Instagram, make sure to research tips for yourself. There are many ways to keep enhancing your reach on the social platform. Why not promote a lengthier Castr stream to your story with livestreaming and simulcasting features, so you bring more attention to your other live videos?
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