Live streaming platforms and technology are evolving at a breakneck speed. Content that seemed like it couldn’t reach all audiences can now be easily accessible thanks to that evolution, which is why it’s more important now than ever to learn how to livestream an event.
Whether you’re an influencer, a business owner, or a content creator, livestreaming is integral to brand exposure. But what are the benefits of learning the tech involved in streaming?
To learn about how to livestream an event, read this blog
Bring your Content to the Masses
Streaming enables people from across the globe to watch your events. For the viewers who are interested but can’t attend, giving them online access is integral to retention.
Discoverability is also a must for events; going live brings potential users into your viewing base.
If you use multistreaming to bring your event to social platforms, you add engagement with your audience. Through chat rooms, your users can share their thoughts and their excitement for your content. It also helps the algorithm identify the type of person who enjoys your streams. From there, you’ll find your live events suggested to more users.
For businesses, other benefits enhance brand awareness. Have you ever participated in a Reddit ask me anything thread? Through live streams, taking questions from an active audience is easier. You can inform them about all possible updates and plans for your brand. It’s a great way to gauge their reactions and see what they want out of your product.
Another benefit of learning how to livestream an event is figuring out space limitations. Whether it’s a convention or a conference, inevitably, any venue fills up to full capacity. Once you sell all the tickets to an event, other potential users are left out.
Mitigating that issue is easy when you provide people with an alternative like watching a stream. Streams are a reliable way to advertise more access for people who aren’t able to gain entrance to your content.
Live Event Streaming with Castr
Live streaming comes with its pitfalls, though. When you pick a single social platform, there’s less exposure, and that problem becomes bigger on a personal website. In this case, Castr helps you maximize your options.
When you figure out how to livestream an event, the next step is to make your content global. Using Castr’s Livestreaming CDN service allows you to go live to your website and additional social platforms. But privacy is important, so having smart security in the way of URL blocking and password protection is integral to savvy streamers.
Having a big crowd flock to your content is excellent. But if you need to lock down your stream, blocking URLs and passwords ensures your stream gets to the right audience.
The beauty of learning how to livestream an event are the myriad of options. You can go live on one Facebook page while delivering to other platforms like Twitch and YouTube. Or, you can keep it on your business website and send it to your loyal viewers only.
The options and combinations are endless; all it takes is learning about the tools for yourself.
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