How To Keep Your Audience Engaged During A Live Stream (Top 12 Helpful Tips)
Your business may benefit greatly from live video. It helps brands interact with customers and establish brand confidence and credibility. Also, it’s a pleasant method to generate sales and solidify relationships. But, you might not see many conversions or clients if your live content is not interesting. To ensure your video content is effective, you must comprehend how viewers desire to engage with it.
Audience engagement is the key indicator of live-streaming success. You must develop strategies to grab viewers’ attention and engage them during the event to make your live streaming more interesting.
If you want your brand to engage its audience through live streaming, here are 12 helpful tips. Let’s get started.
Top 12 Tips to Keep Your Audience Engaged During A Live Stream
1. Choose the Right Live Streaming Platform
The right platform is crucial to a successful live stream, so choose it carefully. Although there are numerous free tools on the market, most of them have drawbacks. For instance, there can be advertisements shown across the platform, the content might link to the social media host rather than your website or the security controls might be limited.
Thus choose a reputable live streaming software tool like Castr. You may get white-label bespoke branding, security features, and more with the help of this software. The ability to stream simultaneously on several social media platforms is a further important benefit. You can stream using Castr on more than 30 platforms, including some unique custom ones.
2. Know and Cater to Your Target Audience
Finding out who will watch it and what they want to see is the first step in creating an engaging live stream. You may check the leads generated by your landing page to see what kinds of occupations they have and what industrial sectors they work in. You can use Google Analytics to determine the types of people who visit your website the most frequently.
You may design your event to appeal to your target audience’s interests once you understand who they are and what they enjoy. This will encourage their participation and interest in your live stream.
You should promote your live stream using the platforms your target audience uses the most. Use direct emails if you wish to share a live stream with a small group, such as corporate or internal leaders. Facebook and other social media may be fantastic platforms to leverage if your target demographic is young adults and young professionals.
3. Warm up your audience beforehand!
Provide crucial documents to your audience before the event to help them get ready. These could be things like a paper outlining the key points of your online presentation or a checklist of activities to complete while giving it. This worksheet can also advise people to prepare their queries in advance. They will have more time to reflect, enhancing the dialogue you spark during the question-and-answer segment of your live stream presentation.
4. Bring in Relevant and Knowledgeable Speakers
It’s important to book hosts or guest speakers who can impart their knowledge, insight, and experience to your audience when choosing speakers or hosts for your event. Your audience is interested in your brand because they are usually familiar with your industry’s fundamentals. So, you must devise a method of disseminating fresh knowledge that will be beneficial to both specialists and novices.
You should carefully consider the subjects you want to discuss at your event and select panelists who can assist you in educating your audience on those subjects. You can manage the demands of various audiences by bringing in additional speakers and case studies. Also, inviting guest speakers might ease some of the information-delivery strain on your team.
5. Go behind the scenes
Do businesses frequently let customers see what goes on behind the scenes? Many customers of businesses are curious about the firm and the employees. Giving them a peek behind the curtain can make them feel special and that they are a part of something extraordinary.
You can engage your audience more deeply by revealing the behind-the-scenes activities of your business. Also, it shows that you are prepared to be honest with your clients and share information with them that many other businesses won’t. Your business may become more distinctive and stand out as a result.
6. Enable Chat While Live Streaming
Letting your audience chat while you speak can make them more interested and engaged in your live stream. Businesses have found that including a live chat option during virtual events can help increase sales by 21%. To let your audience chat, allow access to chat boxes on your stream even while your panelists are speaking. This will let viewers talk to each other, ask questions about what you’re saying, and get experts from other companies that are viewing your live stream to answer other viewers’ questions.
When people chat with each other, they can get even more excited about the subject matter. This excitement can lead to more people investing in your goods or services, paying attention to what you’re saying, or accomplishing the goals of your stream.
7. Speak to your Audience
It’s crucial to communicate with your viewers while they are watching live streaming of your content.
They opted to watch the live broadcast rather than a pre-recorded video because of this. Engage your audience and acknowledge them while you’re live:
- React to their feedback in a way that encourages them to feel a bond with you and your company.
- Request their opinions and recommendations on your live stream.
- To keep the discussion continuing, ask them questions and respond to them.
- Motivate them to take action, such as liking or commenting on the live stream.
8. Quiz Your Audience (in a Fun Way)
Using applications like Kahoot makes it easy for people to participate in your live stream. You can send quiz questions that they can answer using their Smartphones. They can play anonymously against other viewers and show off their knowledge of the topic.
The more attention they pay, the more points they earn, which can be traded for prizes later. This encourages viewers to interact not just with the panelists but also with each other. It’s like setting up a live chat and can be beneficial.
9. Use Incentives, Urgency, And Deadlines to Lift Engagement
Create a sense of urgency in your live stream in order to improve engagement. Giving people a cause to attend and shop at the event is necessary. To do this, you can provide a variety of offers, such as discounts, incentives, access to only your products, or early access. These are all techniques for motivating speedy action.
10. Engage, even if it’s a Pre-Recorded Stream
Pre-recorded videos are a terrific way to share your videos without going live. They let you fully engage with your audience through comments and plan the stream. This frees you from having to worry about going live so that you can concentrate on engaging with your audience. By scheduling your previously recorded videos in advance using Castr, you can concentrate on interacting with your audience while you stream.
11. Host a Q&A
Answering their queries in a live video is an open approach to engaging your audience. This can be entertaining and improve your interaction with them. Also, it can convey to your audience the essence of your brand. Before or during the live event, you can request that people give you their questions. Gathering questions in advance is a smart idea if you want a more structured Q&A.
12. Analyze Your Live Stream to Optimize It
After you finish your live stream, it’s important to check how it did. You can do this by using tools like Castr, DaCast, Facebook, or YouTube, which have built-in analytics features.
Analyzing your live stream helps you see what worked well and what could be improved. You’ll also learn how your content is doing, what types of live streams are popular, what devices people use to watch, where viewers are located, and other helpful information.
Ready To Go Live?
Live streaming is growing in popularity since it’s a fantastic way to engage with targeted audiences and boost your brand. Businesses from all around the world are eager to use this technology.
Making valuable live videos that people will love and that will aid you in reaching your marketing objectives doesn’t have to be difficult. These tips will enable you to produce a live-streaming event that your visitors will like. Also, you’ll broaden your audience, engage more users, and boost conversion rates.